Philippines

FIRST IN MANILA: A 3D Whale Shark billboard, Space Tunnel, Golden Gateway and Dazzling Light shows- ALL Immersive experiences lead to SM

SM Supermalls celebrates not just joyful, but also fun, immersive and experiential holidays. This year, we
take you to the deep oceans with SM Megamall’s first-ever 3D Whale Shark LED billboard, see the
Northern lights at the Aurora Trail of SM City North Edsa, Sparkle at the Light show and Holiday fireworks
at SM Mall of Asia, enter the Golden gateway of SM Aura Premier and explore the outer space at the
Mega Space Odyssey.


NORTH EDSA’S AURORA TRAIL
The illuminating lights of the Aurora Borealis is at the North this Christmas. Walk and indulge in a family
friendly immersive experience at the Aurora trail ascending the giant holiday tree with a magical array of
lights, forestry, rein-bears & holiday polar express.


MEGA SPACE ODYSSEY & 3D WHALE SHARK
Travel to majestic galaxies in outer space and take photos and videos with your space explorer friends.
Experience the first-ever immersive 3D LED tunnel in Manila on October 21 to December 25 at the
ground level Mega Fashion Hall (at the back of the Giant Christmas Tree).


SM Supermalls introduces the new 3D technology along EDSA by screening a hyper-realistic 3D Whale
Shark at SM Megamall’s LED billboard. Bringing you the first in the Philippines, High-Definition Immersive
content at the heart of the bustling metropolis. Netizens are awestruck of a larger-than-life Whale Shark
peeking out of a digital billboard spanning over 2,000 square foot. The Mega Whale Shark was first
teased on April 27 but customers, tourists and motorists can catch the short preview every 15 minutes
starting April 28 at peak hours from 12nn to 10pm daily. Watch out for the new 3D content this Christmas.
The Philippines has the 2nd largest population of whale shark in the world at over 1,950.


MOA SPARKLE OF LIGHT SHOW AND HOLIDAY FIREWORKS
Feel the Christmas spirit as you watch the brightest and merriest indoor Christmas tree music and lights
show. Be in awe as you watch over one hundred thousand lights set to music. Catch the show DAILY,
every hour from 10am to 10pm until end of December at the Central Atrium.


Enjoy the most awaited and better than ever fireworks display at the MOA Complex every Friday and
Saturday from November to December 2022. Make sure to experience this magical moment with your
families and loved ones.


AURA’s GOLDEN GATEWAY and NIGHTS OF DAZZLING LIGHTS
Tucked behind the giant Christmas tree is a golden gemstone-shaped immersive experience. In
partnership with global smartphone brand TECNO Mobile, technology and art meet to transport all who
enter this enclosure into scenes of an opulent holiday palace and fantastical golden worlds. Simply
present PHP 1,000 in single or collected receipts and enter a whole new world filled with glitz and
glamour.


The theatrical room isn’t the only technological experience the mall has. Equally spectacular is a
choreographed light and sound display at SM Aura Premier’s Skypark at Level 5. Visitors of the Skypark
enter a space with tall tree-like sculptures made of strings of lights. As they go through a forest of lights, a

jaw-dropping musical show will entrance and excite them. Visitors can stop and enjoy the choreographed
audio and visual performance at 7pm on all Sunday nights of December, including December 25
th itself.

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Philippines

It’s a Happy Christmas at SM Supermalls!

SM Supermalls brings back the excitement in every visit, joy in every sight, and a magical connection in every experience that will make every Filipino’s Christmas happier and brighter.

Ode to outer space: An out-of-this-world celebration starts at SM Megamall

SM officially ushered the holiday season with an out-of-this-world celebration at the Mega & Bright: Christmas in Space 2022 at the SM Megamall on October 20. 

The mall’s mega Christmas Tree decked in stars and lights was lit, signaling the start of SM’s nationwide Happy Christmas campaign. And starting October 20 until December, SM shoppers can have a glimpse of the universe through SM Megamall’s Mega Space Odyssey. The 3D LED tunnel transports individuals into space and allows them to view it immersively. 

If you missed the SM Megamall Christmas event, there are still more ways to celebrate the joys of the holidays. SM Supermalls has lined up exciting and festive activities just for you and your loved ones! Check out the details below:

More Christmas Tree lighting activities in your favorite SM mall!

Apart from SM Megamall, other premier SM malls will light up their massive 50-foot Christmas trees to share hope, joy, and love with every SM shopper. Check out the dates below so you can drop by your favorite SM mall and watch the lighting of its dazzling trees full of lights, stars, and colorful ornaments.

Santa-approved Christmas Playpark

Witness as your favorite SM mall opens a new world of Christmas with towering centerpieces, functional spaces, and sprawling activities at the Christmas Playpark. Explore the Christmas markets and play areas, and watch out for Santa appearances, character meet and greets, and other surprises! Plus, you also get to have a multisensory experience at the playpark’s light and sound shows, festive eats and holiday treats, and a whole lot more scents and feels that will embrace you in holiday warmth and ambiance.

Sparkling lights to brighten up your holidays

Christmas won’t be festive without lights. Be in awe as you pass by hallways decked with twinkling lights, illuminated tunnels, beaming driveways, and lit parking spaces as they glow at their best. 

Dining out al fresco style at the Super Spots decked with lights

SM Supermalls has also created outdoor attractions for that picture-perfect, memorable shopping, dining, and leisure activities for the whole family. At The Podium, shoppers are in for Joie De Vivre with its Holiday Night Cap on October 21-23 and 28-30 at the ADB Al Fresco, and the Food Lab on October 24-30 at the Atrium East Level 2 so everyone can discover new food specials this Christmas. You can also enjoy special treats, promos, and exclusive deals from your favorite restaurants and food merchants at the SM mall near you!

Turn Christmas AReality at SM

Don’t miss out on a phygital Christmas experience as SM incorporates the festive season with Augmented Reality. In SM Megamall, four AR filters have been made available, including Santa Claus, Reindeer, Snowman, and Sparkle. You just need to scan the QR code at the SM mall near you and see the Christmas centerpiece and magical spots come alive!

Check out the Happiness Stations

SM installed various happiness stations where you can create lasting memories with family and friends. Spot the giant bears with lights at Bears of Joy corner, the happiness photo wall, the Christmas tree decors with your family photos, or the huge TV screen where you can watch your recently filmed Tiktok or IG video at your favorite mall.

Make your furbabies feel the happiness and love

Christmas is for the whole family including furbabies! Make them happy and feel loved by joining the Holiday Paw Play Dates and Costume PAWty. You can also flex them at the Christmas photo challenge and win amazing prizes, or shop for them at the Christmas markets. Also, SM Supermalls will be partnering again with organizations for a pet adoption drive so you can help the little ones find a home in time for the holiday.

Unlock a bigger, better, and brighter virtual Christmas Village

SM will reopen its virtual Christmas Village to bring an exciting, engaging, and rewarding holiday experience to Filipinos. Check out https://gosm.link/ChristmasVillage2022 as it goes live from October 28 to January 5 for an awesome augmented reality shopping, dining, and leisure experience. Create your own avatar, e-meet fellow shoppers and SM ambassadors, and enjoy bonding time with your family and friends while playing fun games at the immersive virtual Christmas zones made for you.

Create circles of happiness by buying products for cause-oriented programs 

Since it’s the season of giving, you can support cause-oriented advocacies of individuals and organizations by purchasing products that provide opportunities and livelihood to marginalized sectors. For this year’s 100 Days campaign, SM partnered with bag designer Zarah Juan, Spark PH, the Girl Scouts of the Philippines (GSP), the Association of Foot and Mouth Artists of the Philippines, and the Quezon City LGU for its Vote to Tote initiative.

“This Christmas, we are sending a message of happiness to every Filipino. With every activity we have for them, we hope to inspire everyone to spread sparks of happiness in their homes and communities as we celebrate this year’s holiday festivities,” said Steven T. Tan, president of SM Supermalls.

A new light of experiences will bring happiness and kindness to every Filipino as SM Supermalls create more magical memories and opportunities to touch other people’s lives this holiday season. Check out http://www.smsupermalls.com and follow @smsupermalls on all social media accounts to stay updated on the various holiday happenings.

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Benguet, Philippines

Planting dreams with ‘Grow Trees Community’ in Benguet

Like his father before him, John Dizon, Jr. and his family have been long-time stewards of protected trees in their community in Tuba, Benguet. When the time came for him to take up the mantle, he did so willingly to honor his father’s legacy.

“My father passed away in 2012. It was then that we found out that the area he is managing in collaboration with the government was part of a community-based forest management program,” said Mr. Dizon.

A year later, Mr. Dizon, who now heads Benguet-based environmental conservation group, Nagawa, Manganese, Liw-Liw, Sadle Agroforestry Assoc. Inc. (NAMALISA), started working closely with the SM Foundation for an inaugural tree-planting campaign back in 2013 to pick up where his father had left off in his advocacy.

With the impact of climate change more felt in recent years, Mr. Dizon shared the importance of planting more trees in communities to thin out air pollutants in keeping the air fresh and people healthier. The trees which his father planted also helped prevent soil erosion and landslides caused by earthquakes.

He nurtures a dream that some of his children will take after him to help protect the environment. Getting closer to that dream, one of his sons is eyeing a career in forestry, a nod to his father’s chosen field.

To further this advocacy, Mr. Dizon supports the reforestation initiative of SM Foundation, Inc., the social good arm of SM and the Fast Retailing Foundation (FR Foundation), a general incorporated foundation in Japan through the Grow Trees Community campaign.

The project aims to plant and grow forest trees such as the Benguet pine, Alnus or Calliandra and Coffee trees to also help create livelihood opportunities for the community by working closely with People’s Organizations such as NAMALISA in Tuba, Benguet.

The proponents teamed up with SM Supermalls and government partners such as the Department of Environment and Natural Resources, Department of Social Welfare and Development, Department of Agriculture, Technical Education and Skills Development Authority, Department of Trade and Industry, Department of Science and Technology, Philippine National Police, Philippine Information Agency and the local government of Tuba.

Grow Trees Community was previously launched in Nasugbu, Batangas and Macabebe, Pampanga. Across the three locations, the project aims to plant over 200,000 seedlings and propagules.

It is in support of the SM Green Movement that seeks to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.

FR Foundation focuses on promoting research designed to help make the world a better place, spurring technological development, nurturing human resources, and supporting socially vulnerable individuals or groups.

It is part of Fast Retailing Co. Ltd., the leading Japanese retail company that owns well-loved casual wear brand, Uniqlo.

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Philippines

SM Supermalls joins the Metaverse with an AweSM SuperKids Zone in Roblox!

Get ready for an aweSM summer as SM Supermalls gives kids a glimpse into the future with a brand-new virtual entertainment zone in the Metaverse where they can immerse themselves in the biggest gaming and social experience platform for kids, Roblox!

This new aweSM space by SM Supermalls is now open for super kids to safely explore, play, and meet with friends.

With restrictions easing up, SM Supermalls wanted to bring the excitement of going back to the malls online through a virtual space in the metaverse gaming platform, Roblox – the most popular gaming app for Filipino children. Roblox serves as an avenue for kids to express themselves through custom avatars, while also serving as a safe place for kids to reconnect with their friends digitally in over 4 million different worlds!

SM Supermalls partnered with SVEN The Digital 1st Agency, as its metaverse partner, to become the first mall chain in the Philippines to enter the metaverse. With this simulated digital reality, kids can reimagine the mall experience in a way that they will appreciate and enjoy – a safe but free-to-play space with no rules and no limits:

Splash into the AweSM Super Pool!

Bump it out with the SuperKids with the AweSM Bumper Cars!

Get the best aerial views onboard the AweSM Ferris Wheel!

Have a ball and jump into the colorful AweSM Glowing Ball Pit!

Climb up the AweSM Rainbow Obby (obstacle course) and discover a secret maze on the rooftop – our favorite!

And there’s so much more! SuperKids of all ages are welcome to explore and do their own thing in the same fashion as a real-life mall experience, only this time it’s virtual and made especially for them.

What are you waiting for? Check it out and get your kids to play the AweSM SuperKids Zone at Roblox today! Roblox is available online or via the app that you can download for free through the App Store or Google Play.

For more information on the AweSM SuperKids Zone in Roblox, visitsmsupermalls.com or like and follow @smsupermalls on all social media platforms.

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Batangas, Philippines

Hamilo Coast: Nurturing nature for 15 years and beyond

The current rate at which individuals observe sustainability practices is far from halting climate change. Whether it is reducing the use of disposable items or saving more energy, environmentally conscious activities will only yield significant results if everyone is “cast in the same mold,” so to speak. That said, high-impact global sustainable development lies within the responsibility of the government and large organizations—conglomerates among them.

Understanding such a role, SM Prime Holdings, Inc., one of the largest integrated property developers in Southeast Asia, has incorporated its sustainable practices in its developments early on. Through SM Prime’s Costa Del Hamilo Inc., a leader in the leisure resort industry and the movers behind Hamilo Coast – this premium seaside complex in Nasugbu, Batangas, fosters a tangible connection with nature. Marking its quindecennial year, Hamilo Coast looks back at its milestones and achievements with its core emphasis on sustainable development.

“Sustainability has been at the forefront of our vision in providing a resort lifestyle. We strive to practice both environmental and social sustainability in our operations through our partners and commnunities,” Franklin M. Bolalin, Assistant Vice President for Hamilo Estate Management, said.

Disaster risk reduction

Every year, the country deals with an average of 19 typhoons, with some often resulting in damages to properties and loss of life. Coastal defenses such as seawalls and breakwater structures are often implemented to resist storm surges. In the case of Hamilo Coast, mangrove trees are the key.

Hamilo Coast’s 100,000 square-meter or equivalent to 10 hectares mangrove belt is one of the largest mangrove areas in the municipality. The sustainable beach resort town has since planted 50,000 mangrove propagules, protected hand-in-hand with the conservation organization World Wide Fund for Nature (WWF) Philippines.

Biodiversity conservation

Apart from disaster mitigation, mangrove trees also benefit the climate by absorbing greenhouse gases (GHGs) and carbon dioxide. This capacity nurtures the ecosystem and biodiversity in the area, providing habitat for a wide array of species.

Hamilo is home to rich marine life and abundant flora and fauna. Its conservation programs and various sustainability initiatives have nurtured and conserved its precious biodiversity. There are about 96 various bird species found at the estate. Among these bird species are the rough-crested Malkoha and the Philippine eagle-owl.

From growing local plants to conducting regular coastal clean-up drives, coastal resource conservation initiatives are active in Hamilo Coast. With the help of WWF, they can increase their fisheries’ biological capacity and monitor their Marine Protected Areas (MPAs)—the Pico de Loro, Etayo and Santelmo coves which are among the three MPAs for Costa Del Hamilo’s Sustainable Development Project. Hamilo has been working with WWF since 2007 monitoring the health and viability of Hamilo Coast area.

In recognition of its conservation efforts, Hamilo Coast was cited by the World Wide Fund for Nature as its longest Sustainability Partner in 2020.

“Over the years, our partnership with SM significantly contributed to the impact we are making in our work in Hamilo Coast. From liquid waste and coral monitoring, to our present work on integrated waste management and food sheds, we hope that this continuing partnership would help us realize our vision of making Hamilo a holistic model of sustainability”, says Katherine Custodio, WWF-Philippines’ Executive Director.

Green buildings development

The path towards a sustainable future is paved with many interventions, including zero waste, dematerialization, zero emissions and resource efficiency practices. For its part, Hamilo Coast makes its intention to be a premiere sustainability community possible by making sure its buildings are designed with the environment in mind.

Some of the estate’s facilities are powered by alternative sources of energy. For example, its lamp posts use solar power more than traditional ones to function. Natural lighting and ventilation are also noticeable in some of its residential areas, which benefits the environment as well as its tenants. Additionally, Hamilo Coast implements a solid waste management plan that consists of recovery of materials and vermicomposting, among others.

Sustainable living

At Hamilo Coast’s core is how a distinct beachfront home can harmonize with its surrounding environment. As people crave for a more relaxed environment, closer to nature and the outdoors amid a work-from-home setup pushed by the ongoing pandemic, Hamilo homes give access to invigorating landscapes, coves to explore and the calming sea.

Fifteen years later, Hamilo Coast has surpassed its reputation as a weekend respite. It is now one of the best settlement options for people looking to live the coastal life in a sustainable community.

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Philippines

SM Supermalls to hold major events to commemorate Philippine Independence Day

As our national hero, Jose Rizal once said, ‘He who does not know how to look back at where he came from will never get to his destination.’ Tracing one’s roots is important to building one’s character. It is crucial to keep your feet on the ground as you reach greater heights. The same rings true for all Filipinos; we cannot truly appreciate the freedom we enjoy today without being aware of what our ancestors have fought for to gain our independence.

To celebrate Philippine Independence Day, SM Supermalls will be holding major events to commemorate this national holiday and encourage Pinoys to further embrace Filipino culture.

Join SM Supermalls’ Flag Raising Ceremony

Show your love of country and value the sacrifices of the Filipinos who died protecting and defending it. Come in colors of the Philippine flag and head to SM Supermalls’ Flag Raising Ceremony on June 12, 2022 – assembly time is at 8:30am. Give it the utmost importance, as this is the thread that knits Filipinos together from one generation to the next.

Indulge yourself with the best Pinoy Eats

As a champion of local MSMEs, SM Supermalls will spoil you with Filipino cuisine options and other local products from June 1-12. Savor the diverse and rich Filipino food offerings and have a taste of the best Pinoy dishes and treats from every region of the country. Enjoy special promotions during this period when you order your favorite Pinoy Eats on-ground or when ordering online.

Buy Local, Buy Pinoy

Support local businesses, buy fresh local produce and other specialty items from SM’s affiliates and tenants through the Buy Pinoy pop-up stores. Shop the best locally-made clothes, souvenirs, décor, and food brought to you by only the best Filipino businesses from June 1 to June 12, 2022.

“SM Supermalls have always celebrated Pinoy pride through various events where we get to appreciate our culture and express our gratitude to the heroes of past and present. Our Philippine Independence Day should never be taken for granted, because holding our national pride and heritage in high regard is what makes us true-blooded Filipinos through and through. We encourage everyone to join us as we celebrate freedom at SM Supermalls” Steven T. Tan, President of SM Supermalls, said.

For #SafeMallingAtSM, you can follow SM Supermalls on Facebook, Instagram, and Twitter or check out the mall entry guidelines and updates on mall hours here. You can also view the complete SM Directory here.

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